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93 Genie units for Middle East

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Middle East-based equipment rental and service provider, Hertz Dayim, has placed an order for 93 Genie units, featuring a mix of the brand’s new generation, hybrid, electric and diesel-powered telescopic and articulating boom lifts, scissor lifts and vertical masts.

Chris Brocklehurst, Country Director – Kuwait, Hertz Dayim says: “Backed by our research on customer requirements within Gulf Cooperation Countries (GCC), we see UAE and KSA countries and, Bahrain and Kuwait as markets with strong potential. In these countries, we notably see excellent prospects for the latest state-of-the-art aerial access equipment but also for power and lighting products.”

Genie® SXTM-180 boom, one of the first deliveries in both KSA and Kuwait. Standing left to right: Chris Brocklehurst, Country Director – Kuwait, and Andy Carter, GM-MENA, Hertz Dayim.

This new order from Hertz Dayim includes a 56m Genie SX_180 boom lift equipped with the Genie Lift Connect telematics solution and 33 Genie XC boom lifts with an increased lift capacity of 300 kg (660 lb) unrestricted and 454 kg (1,000 lb) restricted.

Brocklehurst adds: “With over 10 years of equipment rental expertise in the Gulf region, our investment over the last decade has always focused on offering high quality rental equipment and services. Hertz Dayim has had a long association with all the major manufactures on today’s market and stands behind the quality of the tools and equipment that we provide. Following a long and in-depth study, we chose Genie for its niche hybrid and electric technology, as well as the superior working envelope of the Genie SX-180 boom and the Genie Xtra Capacity boom lift line.”

“In addition to the support provided by the local Genie team in backing our expansion, the new Genie Lift Connect telematics solution, that is now fully operational in UAE and KSA, was also a key factor that influenced our purchase decision.”

Hertz Dayim’s equipment deliveries are ongoing and will be completed by Q2 2020.

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