The demand for non-polluting machines is growing in Europe, particularly in France. In order to meet the economic challenges of this market, the Loxam Group has invested in Haulotte equipment that meets this new demand with the HA20 LE PRO, a 20-meter electric all-terrain articulating boom, the first model of the PULSEO range launched in 2018.
Guillaume Van Hoeck, Key Account Director of the Europe Zone at Haulotte explains: “The objective of this day is to create membership and to help Loxam sales representatives to acquire the right tools to promote the rental of this new generation of machines. What better way to convince people than to be able to test, exchange and directly implement the commercial arguments that will help to optimize the rental of this type of equipment ?”
According to Thierry Lahuppe, Equipment Director of the Loxam Group, legislation, supply and demand for eco-responsible equipment are converging in a positive way. “The Loxam Group has a strong will to be an active actor and promoter. We must be prescribers with an innovative and forward-looking vision of the equipment rental market.”
As Patrick Murris, Haulotte Managing Director of the Europe Zone, points out: “We are in an accelerating transition period. The challenge today for Haulotte is to support its customers, and the Loxam Group, so that they can quickly achieve success in the promotion and rental of this new generation of «Low Emission» machines. Their success will be our success. It is a win-win partnership relationship in the long term.”
