Himoinsa’s continued growth in Africa and the Middle East

Himoinsa Africa and Middle East Distributors Convention, hosted by the South African cities of Rustenburg and Port Elizabeth, has gathered more than 30 companies from 16 different countries. The purpose of the Convention was to take stock of this year’s…

William Thomas1 min read
Himoinsa’s continued growth in Africa and the Middle East
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Himoinsa Africa and Middle East Distributors Convention, hosted by the South African cities of Rustenburg and Port Elizabeth, has gathered more than 30 companies from 16 different countries. The purpose of the Convention was to take stock of this year’s achievements and to outline the goals and challenges that lie ahead for 2020. This event also served to showcase the new products and the availability of new digital tools; generator sets with new engines such as the new Baudouin series, new products for the construction, rental and mining industries such as dual-frequency generator sets providing 1.2 MW of power, or mobile transformer substation as well as new hybrid solutions for the renewable power sector.

Guillermo Elum, EMEA Regional Director at HIMOINSA said: ”Our distributors are the cornerstone for our growth in Africa and the Middle East; two high-potential markets that accounted for 14% of HIMOINSA’s sales in 2018 and which we expect to grow by more than 10% in terms of turnover in the next few years.”

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