Yokohama TWS has expanded its global footprint with the launch of a new legal entity in Istanbul, Turkey. Operating since January 2025, Yokohama TWS Turkey Lastik Sanayi ve Ticaret A.Ş. will serve as a strategic hub for the company’s operations in the EMEA off-highway tire market.
The new Turkish entity aims to enhance local customer support and streamline distribution services, particularly in the agricultural tire sector. This expansion allows Yokohama TWS to provide faster delivery times and customized multi-brand tire solutions to OEMs and dealers across the region.
“This strategic move reinforces our “local for local” approach and demonstrates our commitment to delivering specialized support in key growth markets,” stated the company.
The Istanbul-based operation will focus on strengthening relationships with local industry professionals while ensuring responsive, personalized service delivery throughout Turkey
