Hyundai Doosan Infracore (HDI) is rebranding from the Doosan brand to its new brand named ‘Develon’. The change comes about 18 months after HDI became a subsidiary of HD Hyundai in August 2021.
The new brand name Develon combines the words ‘Develop’ and ‘Onwards’. This represents Hyundai Doosan Infracore’s goal to move forward into the future through innovation. As part of the rebranding, the new logo will be used on HDI’s construction equipment.
“Our three construction equipment businesses have already solidified their status as one of the key business pillars of HD Hyundai and have built an unwavering foundation for achieving performance targets and creating synergistic effects among them, amid the rapidly changing global economic environment,” said Cho Young-cheul, CEO of HDI, who added, “Develon will lead the future market of electrification and automation to spur growth and continue to be a brand of choice for our customers.”
HDI intends to unveil a more comprehensive brand narrative and vision by releasing a ‘New Brand Showcase’ through social media by the end of February. The company will also showcase equipment with the new brand name Develon at the CONEXPO-CON/AGG 2023 event in Las Vegas, US, in March.