Since its launch in September 2021, Rokbak has quickly established itself as one of the leaders in the articulated hauler market. The Scottish manufacturer’s robust trucks have made a global impact, delivering reliable performance in challenging conditions across industries like construction, quarrying, and mining.
Backed by Volvo Group, Rokbak’s rebranding took off successfully, earning five awards at the 2022 Marketing Society Star Awards. “We set out to create something we could be proud of,” says Robert Franklin, Director of Sales for the Americas, reflecting on the company’s rapid growth and strong dealer network.
North America has been a major success story for Rokbak, with its first machines being delivered there in 2021. Since then, its RA30 and RA40 haulers have proven their versatility in markets from the U.S. to Europe, and as far as Indonesia and Australia.
Rokbak’s growth is driven by its commitment to customer satisfaction and sustainability. “We’ve improved fuel efficiency and adapted to alternative fuels like HVO,” says Jacqueline Reid, Head of Marketing. “It’s amazing how far we’ve come in three years, and we’re excited for what’s next.”
