Bridgestone has pledged its support for the fully electrified transport sector by ensuring that all its forthcoming tire products will be “EV-ready.” Enabled by its ENLITEN tire technology platform, these tires are designed to meet the unique demands of electric vehicles (EVs) while also addressing general performance requirements. This commitment comes in response to a survey indicating a growing interest in EVs among motorists. Bridgestone aims to make EVs more efficient, attractive, and accessible to a global audience by offering tires that improve energy efficiency, maximize battery range, and accommodate the specific needs of EVs, such as their increased weight and torque.
Several of Bridgestone’s current tires are already “EV-ready,” including models like the Turanza 6 and Turanza All Season 6, which are tailored for hybrid and electric vehicles. These tires feature low rolling resistance to save battery life and reduce range anxiety, excellent control for addressing EV-specific driving challenges, higher wear tolerance to combat tire wear due to increased weight and torque, and reduced noise to enhance driver comfort, as EVs are notably quiet compared to traditional internal combustion engine (ICE) vehicles.
Bridgestone’s tire portfolio fits all of the world’s top 10 most popular EVs. They also benefit commercial vehicles, like the Duravis Van, thanks to the ENLITEN tire technology platform. The company’s “EV-ready” tires are engineered to meet both general performance expectations and the specific demands of electric vehicles, reducing complexity for customers and providing tire options that suit a variety of needs, whether for ICE, hybrid, or electric vehicles. Bridgestone’s approach simplifies inventory management, cuts overhead costs, and accelerates time to market. This strategy aligns with Bridgestone’s mission to provide social and customer value as a sustainable solutions company, reflecting its E8 Commitment that guides its strategic priorities and actions in various areas of the business.
