The Royal Van Beest Group has announced the acquisition of Enduro Softslings, a Dutch manufacturer known for high-performance custom soft slings and strong customer support. Founded ten years ago, Enduro Softslings has rapidly earned a leading position in the lifting industry through its innovative manufacturing capabilities and commitment to quality.
As the group behind trusted global brands such as Green Pin and Irizar Forge, the Royal Van Beest Group views the acquisition as a strategic step in expanding its portfolio of advanced lifting solutions. The move will give Enduro Softslings access to additional resources, expertise, and international reach to accelerate its growth.
“We are thrilled to welcome Enduro Softslings into the Royal Van Beest family,” said Hendrik Kok, CEO of the Royal Van Beest Group. “Their spirit of innovation and dedication to excellence perfectly align with our own values. Together, we see a tremendous opportunity to bring even more high-quality, creative products to our customers worldwide.”
Sytse van der Molen, CEO of Enduro Softslings, added: “This partnership opens incredible new growth opportunities for Enduro Softslings. We’re proud of what we’ve built and excited to join forces with a company that shares our values and commitment to excellence.”
