Hoeflon has announced the appointment of Benjamin Beelen as its new General Director. Founder Gert van Hoef will step back from daily leadership to focus on his role as Technical Director, allowing space for continued growth and innovation.
This leadership transition comes at a time of significant expansion for Hoeflon, driven by a growing team, a new production facility, and ongoing advancements in product development. Appointing a new General Director is a strategic move to support sustainable growth.
Benjamin Beelen brings a wealth of experience and a strong ambition to build on Hoeflon’s success. He will collaborate closely with employees, dealers, customers, and partners to drive future development while preserving the company’s core identity.
