Palfinger unveils “Reach Higher – Strategy 2030+

Palfinger has announced its new long-term vision, “Reach Higher – Strategy 2030+”, setting an ambitious course for profitable and sustainable growth. The Austrian technology and lifting solutions leader aims to exceed €3 billion in revenue, achieve an EBIT margin of 12%, and reach a Return on Capital Employed (ROCE) of 15% by 2030.

“Five years ago, we set our direction for the decade. The world has changed dramatically, so it’s time to take our strategy to the next level,” said Andreas Klauser, CEO of Palfinger. “We build on our strengths, reinforce our industry leadership, and increase our resilience for long-term, sustainable growth.”

The strategy, presented during Palfinger’s Capital Markets Day in Vienna, is founded on three strategic pillars: Lifting Customer Value, Balanced Profitable Growth, and Execution Excellence. These directions reflect the company’s focus on customer satisfaction, efficient operations, and resilience in the face of global uncertainties.

To deliver on these goals, Palfinger has defined five key action fields and thirteen strategic programs. Initiatives include expanding its global service network, strengthening its aerial work platform segment, and optimizing supply chains through digitalization and artificial intelligence.

Rooted in its brand philosophy of “Lifetime Excellence”, the company continues to embody its values: be passionate, be straightforward, be leading. With Strategy 2030+, Palfinger is poised to lift performance—and customer value—to new heights.