Terex Tower and Self Erecting Cranes has announced the appointment of Francesco Aiello as its new General Manager, marking the beginning of a new era for the company. With nearly 25 years of leadership at Terex, Aiello brings expertise in operational excellence and a commitment to innovation, positioning him to lead Terex Tower Cranes to further success.
“I’m honored to lead Terex Tower Cranes, a brand with a rich legacy in the crane industry,” Aiello stated. “I look forward to steering the business toward even greater achievements, focusing on adapting to market challenges and delivering products that meet our customers’ needs.”
Aiello has outlined a strategic plan with priorities that include timely project delivery, expanding into sectors beyond construction, and strengthening the company’s presence in large-scale projects and self-erecting cranes. As a major player in the Mediterranean industrial cluster, Terex Tower Cranes is also set to expand its distributor network and improve customer support, especially in the rental segment.
In an industry increasingly shaped by technology, Aiello aims to advance digital transformation at Terex Tower Cranes, leveraging innovations such as T-Torque Slewing Technology, T-Link telematics, and T-Lift for enhanced safety and efficiency on jobsites. He also underscores the importance of long-term customer support, ensuring that Terex stands out by meeting both current demands and the ongoing needs of customers with older fleet units.
With Aiello’s leadership, Terex Tower Cranes aims to secure a top-three position in the global crane industry by enhancing market coverage, product support, and market share
