Effective April 1st, 2024, José Cuadrado steps into the role of Global Chief Executive Officer at Yanmar Compact Equipment (Yanmar CE), succeeding Giuliano Parodi, who has successfully guided the company’s global ascent over the past six years. In addition to his new position, Cuadrado assumes the role of Chairman of the Board at Yanmar Holdings Co., Ltd.
Cuadrado brings over 25 years of extensive experience in the construction, industrial, and automotive sectors, having worked with renowned brands such as Ingersoll Rand, Doosan, and CNH Industrial. His tenure at Yanmar CE began in early 2023 when he joined as the Managing Director for the Europe, Middle East, and Africa region, responsible for a significant portion of the company’s global sales.
In his new capacity, Cuadrado aims to bolster organizational integration, enhance financial performance, and drive customer success through top-notch product development. His primary objective is to further solidify Yanmar CE’s position as a global leader in the compact equipment industry.
Cuadrado expresses enthusiasm for Yanmar CE’s strategy to achieve industry leadership, emphasizing plans for global expansion, dealer network strengthening, and technology integration. He acknowledges the solid foundation laid by Giuliano Parodi and looks forward to continuing and expanding upon the company’s successes under his stewardship.
Giuliano Parodi, now assuming the role of Chief Strategy Officer at Yanmar, expresses full confidence in Cuadrado’s ability to lead Yanmar CE to new heights. He highlights Cuadrado’s dynamic leadership style and alignment with the company’s vision for customer-centric innovation and global prominence.
A Spanish national, Cuadrado holds a master’s degree in Business & Economics from the University of Valladolid (Spain), further enriching his credentials for this pivotal role.
