USA-based lifting equipment specialist, The Caldwell Group Inc., has appointed Jeff Ferchen, director, business development; and Lisa Sympson, marketing manager. Ferchen will further enhance overall customer experience and will also oversee inside sales and engineering activities, meanwhile Sympson aims to strengthen the company’s marketing efforts to better serve distributor customers and share the story of Caldwell’s lifting solutions with end users. Ferchen brings 24 years of industry experience, including roles at The Crosby Group and Rockford Rigging, while Sympson returns to the material handling industry, having spent 23 years at Grainger Inc., North America’s leading broad line supplier of maintenance, repair, and operating products.
Doug Stitt, president and CEO at Caldwell, said: “Jeff is a major appointment. He brings extraordinary knowledge of the industry, first-hand experience with the products, and exemplary relationships with our customer base—a combination that will benefit greatly the way we serve distributors and end users. With Lisa—like Jeff—we knew immediately that she would fit into the Caldwell culture and brought the right skill-set, attitude, and work ethic to help us get to the next level. Her broad and diverse marketing background is going to help us grow by creating better web experiences, stronger new product introductions, and better product information.”
Caldwell, which provides equipment on the Grainger platform and via a global network of distributors, is a manufacturer of standard and custom lifters, rigging gear, and other material handling products. It recently completed an overhaul of its enterprise resource planning (ERP) system, with a primary focus on inventory management. A multifaceted business, Caldwell and the RUD Group unite their sales and marketing activities in the U.S. and Canada for material handling and lifting devices within a common organization; and clamp manufacturer J.C. Renfroe is a thriving subsidiary.
