The French company Hafa, specialized in oils and engine, gear and industrial lubricants, announced an agreement with the Portuguese company Poitara to distribute its products in Southern Europe. “This is a partnership perfectly in line with Hafa’s strategy, which is to increase its presence on the export market. Poitara enabled us to develop our distribution model with a complete offer which allows the dealer to rely on our global support approach in comfort,” stated Nicolas Buisson, Export Business Developer of Hafa. Sales Manager of Poitara Cristóvão Caetano explained his choice : “I got to know Hafa’s lubricants through a common customer. Their product and their distribution approach instantly convinced us and matched perfectly with the quality upgrading of the solutions we wanted to offer our customers. With Hafa, we move forward with confidence because we know we have a dedicated and reactive team with us .”
Haffa supports its distribution partners from the marketing strategy to the operational use and takes over packaging supply, signage and provide training for its partners to use running tools like lubrification schedules configuration.